
“I had a whole mirror routine, honey. Check the front, check the top, decide what I could get away with that day. Somewhere around week eight I stopped checking, and that's how I knew.”
Verified Customer
Tell us about your crown, and we'll match you to the plan that fits it.


Calm it, clear it, feed it… in that order, with a rollerball built to carry all three down to the follicle.
Calms the fire that keeps your scalp dispatching scar tissue to wrap around the follicle. In lab testing, panthenol raised follicle-activity markers by 40% (ALP) and 70% (VEGF).

Dissolves the buildup and the hardened layer sitting over the follicle opening. That is the wall no oil has ever gotten through.

Restores blood flow to the freed follicle. In a peer-reviewed ingredient study, L-menthol showed 92% hair growth coverage, compared with minoxidil's 55%.

Five cooling metal balls massage the actives down past the surface, toward the follicle where the work happens. That tingle is how you know it reached.

The inflammatory signal settles, and the scalp stops running hot at the part.

With the buildup dissolving and blood flow returning, the freed follicle gets back to work.

One full cycle in, the part starts closing and the density shows up in photographs, not just in the mirror.

Not sure what to get? We'll match you to the right bundle for where your crown is right now.
Crown thinning does not start at the surface. It starts down at the follicle, under a layer nothing on that shelf was built to get through.

Sixty seconds a night, straight to the scalp, down the part and along the edges. No rinsing, no wrapping your whole head.

That cooling tingle is your proof the actives are moving past the surface instead of sitting on top of it like the grease did.

Your hair grows on roughly a 90-day cycle, so the worst thing you can do is stop at week five, right when the calm sets in.
Not sure what to get? We'll match you to the right bundle for where your crown is right now.
Use it nightly for ninety days. If your crown has not changed, you are covered, and you keep the bottles. You do not even have to send the empties back.
90-day guarantee · Zero risk

90-day guarantee. Keep the empties.
Free shipping. Ships from the USA.
Clinical-grade actives.
Honest, one-time pricing. No subscription.
Over 100,000 sisters.
Not on Amazon. Not on eBay.
Made for our hair, by people who know it.
Sixty seconds a night.
Still not sure where to start? Let us put together the plan made for your crown.